Modern marketers who are ready to explore everything they need to know about the latest industry trends and tactics, strategic campaign development, and the ins and outs of the Informz product come together to talk to their peers and product experts at the Informz Superfan Summit.
Need help getting approval from your boss to attend? Wondering if your company will approve a second trip to the Informz Superfan Summit?
Here’s what they need to know:
A new format this year
With the addition of comprehensive strategy sessions with Informz experts the Superfan Summit will bring you up to speed on the latest in digital marketing.
Earn CAE Credit
Informz is a CAE Approved Provider. By attending the 2016 Informz Superfan Summit, you’ll earn credit hours toward certification or renewal of the Certified Association Executive (CAE) designation. See the schedule to find out more.
Located in Arlington, VA
The conference is easily accessible to DC-area clients and an economical flight for those traveling in.
Over 200 Informz users
Informz users from all around the country will be in attendance, sharing their stories, experiences, and challenges.
Download this customizable letter and personalize with your details to help your boss say “yes!”
November 15 – Pre-Conference Sessions NEW!
New for 2016, join us a day before the conference begins for comprehensive workshops to strategize with Informz experts on how to implement new marketing techniques, better utilize integrations, and master email design.
Marketing Automation Bootcamp: Do More with your Data
Informz for iMIS Bootcamp: Actionable Insights for Maximizing Use of the Integration
Email Design Bootcamp: How to Create a Design that Converts
|9:00am-11:30am||Morning Pre-Conference Workshops|
|1:00pm-3:30pm||Afternoon Pre-Conference Workshops|
|10:45am-3:15pm||Solution Center Open|
|9:45am-10:45am||“Get Scrappy” Keynote featuring Nick Westergaard|
|11:15am-12:00pm||General Closing Session|
Chief Brand Strategist, Brand Driven Digital
When it comes to marketing, it’s the best of times and the worst of times. New media allows us to reach more people, build personal relationships, and deliver real value to our customers. However, budgets are tighter than ever and we’re constantly distracted by all of the shiny new things coming at us. The answer? Get scrappy. During this myth-busting and actionable talk you’ll discover how getting scrappy can help you put your brains before your budget and simplify your marketing in today’s complex world.
User Experience Analyst, Informz
Director, Marketing, American Association of Airport Executives
Director of Membership, NHPCO
Director of Communications, Organization Development, Penn Medicine
Director, Web Content and Social Media, BOMA International
Director of Partnerships, Higher Logic
Director of Software Operations, Informz
User Experience Designer, Way to Health Center for Health Care Innovation, Penn Medicine
Director of Product Adoption, Informz
Communications Director, FAIA
Marketing Manager, InfoEd Global
Digital Marketing Strategist, Informz
Sr. Digital Marketing Strategist, Informz
Director of Member Services, Coastal Conservation Association
There are two costs associated with this year’s event: pre-conference and full conference. If you’re interested in attending a Pre-Conference Workshop, the fee is $200 per workshop. The full conference registration fees cover November 16-17 for $549, regular price or $475, early bird price.
Full conference registration includes access to the keynote, breakout sessions, solution center, sponsors, breakfasts, lunches, and reception on November 16-17.
We do not provide refunds for cancellations or no-shows, but you are able to transfer your registration to a colleague.
Early-bird registration is the best way to save! Register before September 5 to secure your discount.
The Informz room block is currently sold out. Please contact the hotel directly. The area has a lot of hotels close by as well.
The Informz Superfan Summit is located at the Hilton Crystal City at Washington Reagan National Airport in Arlington, VA. Discount parking of $13 is available per vehicle per night. The Hilton Crystal City is within walking distance to the Crystal City Metro Station.
You betcha! The food at last year’s conference received rave reviews from attendees.
Bring your laptop! You might want to dive into your Informz account.
Casual dress is the way to go.
Informz is a CAE Approved Provider. By attending the 2016 Informz Superfan Summit, you’ll earn credit hours toward certification or renewal of the Certified Association Executive (CAE) designation. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accordance with CAE policies. Next to each eligible session you will see the CAE credit logo and amount that can be earned.
The maximum amount of CAE credits you can earn and the 2016 Superfan Summit are 8.5 total hours.
Here’s a quick reference of what you need to attend to reach 8.5 credits.
|Marketing Automation Bootcamp: Do More with your Data (morning or afternoon)||2|
|Email Design Bootcamp: How to Create a Design that Converts (morning or afternoon)||2|
|“Get Scrappy” Keynote featuring Nick Westergaard||1|
|Re-Engage Your Organization's Inactive Members with Email Data Insights||1|
|Breaking Down Informz Web Tracking||.5|
|Say Goodbye to the Single Life: Moving to Automated Multi-Email Campaigns||1|
|Using Informz Transactional Module and Campaign Designer for Free Student Memberships||.5|
|Come Together, Right Now: Supporting Community Goals Using the Higher Logic Integration||.5|
|Data for Dollars: Making Your Budget Work Smarter||1|
|Layer your Marketing: Using Multiple Mediums for Maximum Results||1|
Sorry about that! Send your questions to Amie Perrott, and she’ll get your questions answered right away.
2015 Informz Superfan Summit Highlights