Informz & Olive Software
Informz & Olive allow Publishers to leverage their digital editions by giving
them the ability to send targeted emails to paid subscribers and receive
real-time feedback on open and click-through rates. This complete eMarketing
solution connects you to readers, customers, and prospects and provides a
audit-trail compliant with ABC and BPA standards.
The Informz & Olive email fulfillment solution offers notification templates
that engage readership, increase open rates, strengthen a publisher's brand, and
identify prospective subscribers.
Key features of Informz & Olive Software include:
| Feature |
Description |
Benefits |
E-mail delivery of messages for
"digital editions" |
Includes messaging, delivery, bounce management, and fulfillment
house updates. |
Allows publishers to keep their subscribers informed of new issues
or other important information while complying with email marketing
regulations. |
| Survey Module |
Conduct polls, surveys or promotions from within your mailing or
advertisement. |
Intelligent survey creation wizard simplifies survey design by
supplying customizable questions and answers in a variety of open and
closed-end formats. Gathers information from subscribers that can be
used to make product improvements, add value to advertising programs,
and deliver more targeted communications. Users can perform
analyses on an individual or aggregate basis. |
| Integrated Tracking and Reporting |
Tracks every user click, includes comprehensive and sophisticated
reporting modules with ability to download information to CSV file or
database. |
Provides insight into user behavior and allows better understanding
of how subscribers view and navigate your content. |
Full BPA and ABC Audit Compliance |
Compiles usage logs, database reports, and delivery accountability
information. |
Enables reporting and compliance with circulation audit bureaus.
|
For more information about Informz & Olive Software,
click here. |
