Email Marketing

LIST BUILDING

• Customizable Subscription Forms
  Create an unlimited number of customizable subscription forms to help properly build and manage your email list through opt-in or double opt-in methods. Using your assigned target groups, visitors are automatically populated into your Informz database and subscriptions are easily managed.


• Viral Marketing
  Implement viral marketing on all emails to widen your subscription base.


• Import Functionality
  Upload new subscribers from your Excel spreadsheets using Informz’s user-friendly import wizard.


• Web Services
  Accomplish nearly any automation and integration solution with our API library.  Learn more.

SUBSCRIBER PROFILE & TARGETING

• Profile Data
  Store subscriber information—interests, demographics, personal details, email actions, answers to surveys, and more—for efficient targeting with future communications.


• Action-Based Targeting
  Utilize recipients’ past email actions—opened an email, did not open an email, completed a survey, or failed to pay for an event—to effectively target their future communications.

CONTENT CREATION

• HTML Templates & User Interface
  Utilize Informz’s user-friendly email-creation wizard to develop and store an unlimited number of email templates in your account. Compatible with PCs and Macs, our customizable templates, simple user interface and editor toolbar ensure your success.  Click here to view client email samples.


• Advertisers
  Insert advertisements in your mailings and receive reporting metrics that can be forwarded to the vendors.

• Flexible Delivery
  When it comes to message delivery, flexibility is key. With Informz, deliveries can be scheduled, sent based on actions, sent as triggered follow-ups, delivered in the correct format, and personalized.


• ISP Relations
  Sending email without an email service provider increases your chances of failed delivery. Informz’s ISP Relations Team specializes in accuracy and success. For learn more about deliverability and the ISP Relations Team, click here.


• CAN-SPAM Compliance
  CAN-SPAM compliance is a serious issue. At Informz, your eMarketing Advisor works together with our ISP Relations Team to ensure continuous education, ongoing updates, and your 100% conformity with CAN-SPAM guidelines.


• Bounce Management
  In addition to our relying on our integrated spam filter, Informz efficiently manages bounced emails, analyzing each bounce for immediate action, including whether to unsubscribe, retry, or suspend message delivery.

• Understand your recipients’ interests: what they look at, open, click, forward, bounce, and more. Evaluate their activity in real-time and download select information to valuable spreadsheet reports.