Conversion Tracking

Measure the impact and true success of your email campaign by tracking recipient behavior from the inbox to website—and every point in between—with Informz’s Conversion Tracking module.

BENEFITS OF CONVERSION TRACKING While the review of email delivery, open and click-through rates offers valuable marketing data, Conversion Tracking—the analysis of recipient actions after the email’s receipt—is critical to the assessment of your campaign’s success. Discover action paths Where do recipients go after they click on a link within the email? Identify follow-through activity Do recipients complete transaction, register for specific lists or events, download particular content, etc.? Determine path accuracy Do recipients go precisely where you want them to go? Measure interest How much time do recipients spend on your site?

CONVERSION = EMAIL CAMPAIGN SUCCESS The success of your email campaign is in the conversion—how many recipients take action as a result of receiving your email. Conversion tracking can improve any form of email marketing campaign: Email Promotions: Obtain the necessary data to tailor future email communications and speak effectively to the needs of your audiences. Selling products or promoting an event by email? Track recipient activity from email to website and discover other products or events of interest to your clients. E-Newsletter: Measure the effectiveness of your e-newsletter content and site links through the analysis of recipient action paths and follow-through activity. Identify the specific pages and articles of interest to your readers, and tailor future e-newsletter content based on your findings and goals. E-Commerce: Assess the success of your sales email. Calculate the number of purchases made on your site as a direct result of your email communication. Online Events: Evaluate event interest and the value of your email invitations or announcements by calculating the number of direct registrants from your email communications. Chart recipient action paths on your site, as well as their follow-through activity, such as completion of the event registration form.

HOW IS CONVERSION TRACKING DONE? Informz will provide you with JavaScript code that embeds a transparent, one-pixel image onto the web pages of your choice. Recipients' activity is tracked through the email back to the individual. When that person visits the pages containing the embedded JavaScript, Informz will track that specific activity.