How it works
Once you’ve signed up, an Digital Marketing Strategist will be assigned to your organization. Acting as an integral part of your team, they’ll guide your organization through each step of The Informz Way program – from development and planning through implementation, refinement and reporting.
- Developing Personas
- Defining the Audience Lifecycle
- Mapping Content
- Automating Campaigns
- Measuring Effectiveness
Your Informz Digital Marketing Strategist will also lead a kickoff meeting and ongoing weekly virtual meetings with your team to gain alignment among stakeholders and build a foundation for you to be able to recreate the program independently.