Webinars
Informz offers online curriculum to keep you proficient and up-to-date on technology, trends and best practices.
Archived Webinars:
Back to Basics, Part II: 4 Tips to Become an Email Expert
Wonder how to design better for mobile? How about what to test in subject lines? Attend this webinar and gain four easy tips that you can implement immediately to take your email to the next level.
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Back to Basics, Part I: Email 101
Go back to basics to ensure you are delivering emails that comply with design and deliverability standards.
In the first part of this two-part series, you will review simple best practices when it comes to subject lines, unsubscribe methods, design layout and what your reports mean. Whether you are new to email marketing or just want a refresher, this webinar is a great resource.
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Email Trend Watch
Join us for a look back at what hot trends occurred in email marketing during 2011 and what you can expect to see in 2012. Between the importance of integrating multiple marketing channels and developing an effective email marketing strategy, 2011 taught us that it’s time to take things to the next level! With 2012 right around the corner, it’s time to take a look at what’s coming down the pipeline.
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Texting 1, 2, 3! Increasing Engagement in 160 Characters or Less
Texting your friends comes natural, but texting membership renewals may not. Join Jeanette Brown, Marketing Strategy Manager at Informz and Kelly Flowers, Principal, at GrowthVine, for an idea-packed webinar on how to effectively integrate text messaging into your marketing mix.
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The Keys to Cross Channel Marketing Success
Despite the rumors, email is not dead. New technologies have made their way to the professional mainstream and should be looked at as a way to complement your email program, not replace them. Are you maximizing these new channels? Are they working together properly? Learn how you can integrate your email, mobile and social media strategies to boost your marketing effectiveness and achieve campaign success.
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Stop the Blastoff! Email Marketing for Results
Learn how our client, the Association for Professionals in Infection Control and Epidemiology (APIC) has used targeted and customized email marketing to improve member engagement, increase conference attendance, and maximize ROI. Leave with the top tips learned so you can implement a similar strategy at your association.
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2011 Association Email Marketing Benchmark Report
During this webinar we will discuss key findings from the Informz 2011 Association Email Marketing Benchmark Report and what they mean for you in 2011.
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Build Profitable Online Learning for Your Association…and Keep it Simple!
Through an easy three-step approach, you’ll be on your way to providing your members exceptional education while increasing non-dues revenue at the same time.
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Ask Not What Your Members Can Do For You, But What You Can Do For Your Members
Taking Association Membership Recruitment and Retention to the Next Level
Learn how developing a strategic email communication plan can be a highly effective and cost efficient tool to hep you demonstrate the value of membership to current and prospective members.
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What We Learned from Sending 685,163,990 Emails Last Year
We’ll explore proven strategies that increase results while saving time and money through an easy three-prong approach and real-life examples.
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Tips for Integrating your Email Marketing and Social Media Strategies
In this webinar, we’ll outline the basics of integrating your email marketing and social media efforts. Learn how the two complement each other and how you can ramp up your marketing and communications programs by utilizing them together.
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Signed! Sealed! Blocked?! Tips for Improving Email Deliverability
Lead by Informz deliverability expert Greg Robinson, this webinar will outline the basics of email deliverability and sender reputation. Discover how technology can influence email deliverability and walk away with a toolkit to help you transform your sender practices and reputation, ultimately achieving better email delivery rates.
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Are You Afraid of the M-Word?
In this webinar, attendees can expect to learn how to develop a strategy to meet the needs of both desktop email users and mobile users, analyze their audience’s email habits, and create emails that are mobile-friendly!
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