Defining your Target Audience with Personas

Creating value and achieving relevancy in marketing is an unattainable goal unless you truly understand your audience. Personas — fictional representations of your target audience — can help drive your marketing messaging and organization goals to develop lasting connections with your members and constituents.

This exclusive guide from Informz will help you:

  • Define personas and identify their value.
  • Understand the difference between a persona and a target group or segment.
  • Create a persona using our easy-to-use, getting started template.

Download today to get started!