4-Step Strategy for Recruiting Lapsed Members

Don’t leave money on the table because you don’t have a lapsed member campaign. The American Association for Respiratory Care gained 800 members in 45 days with a strategic, 4-step approach that included purposeful, audience-centric messaging.

Download this tip sheet to understand:

  • The 4-step strategy for creating a lapsed member campaign
  • How to produce messaging that drives conversions
  • Ways to test, segment, and customize for best results

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