2014 Association Email Marketing Benchmark Report

The Association Email Marketing Benchmark Report is your guide to the most important email metrics you should be analyzing when it comes to your email marketing programs.

We’ve compiled email marketing metrics from over 1 billion emails sent by our association clients last year to help association email marketers understand what metrics to analyze and what goals to set. See how you compare!

Recharge Your Email Marketing with Benchmark Data

The benchmark report covers a LOT of data. Sound overwhelming? Not sure what to do with the data?

Here’s a pretty visual representation of some of the most important data with ideas for how to implement within your programs.


Mobile continues to dominate for email usage

Mobile opens continue to creep up. Understanding how many mobile subscribers you have, when they’re engaging with your emails, and what devices they’re using to do so is absolutely critical to your email campaigns’ success.

Email readers think (and act) fast

Open duration results and open results by number of recipients show that shorter emails sent to smaller groups, which tend to be more targeted, have the highest open and click rates.

Engaging email provides better performance

Your email message is competing for your subscriber’s attention with a lot of factors inside and outside of the inbox. Phone calls, meetings, family time, leisure time — they’re all potential distractions. Keep everything from the subject line to the content and the headline to the call-to-action engaging and relevant.