Informz Case Study

The Toy Industry Association executed a three-phase initiative that resulted in a 67% increase in clicks.

The case study highlights how TIA executed a comprehensive re-engagement campaign and testing program.  The results included an improved deliverability rate from 83 percent to 98 percent, an 18 percent total increase; an increase in open rates from 16 percent to 25 percent, a 56 percent increase; and an increase in click-thrus from 18 percent to 30 percent, a 67 percent increase.

In this exclusive Informz Case Study, learn how TIA:

• Utilized A/B split tests to determine the most effective subject lines.
• Conducted a re-engagement campaign to remove unresponsive subscribers.
• Redesigned the layout of Toy News Tuesday, which increased delivery, open and click-thru rates.

Download this case study today and learn how to create a re-engagement campaign that will improve delivery, open and click-thru rates!