In today’s on-the-go world it seems like “mobile” is everywhere. Mobile websites, mobile apps – but have you considered the impact mobile has on your email marketing programs? If not, it’s certainly time to start. The Nielsen Company reports that 29.7 percent of U.S. mobile phone subscribers are now using smartphones, and a recent study of Informz clients found that mobile readership of email has more than doubled in the past 12 months.
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