Informz for Higher Logic

Drive Online Community Engagement and ROI with the Informz Integration to your Higher Logic Community Platform

The Informz for Higher Logic integration makes it easier than ever for you to drive online community participation and maximize the ROI of your community investment.

The Informz integration enables you to easily automate campaigns that will trigger perfectly-timed emails to individuals based on their actions in your online community. This helps you to introduce new or unengaged members to the community and encourage continued use for active community users.

For example:

  • Send reminders to members that haven’t yet added a picture to their profile.
  • Congratulate members when they start a discussion and encourage further participation.
  • Target newsletter stories based on a members participation in certain discussions.
  • …the possibilities are endless!

Details of the integration features include:

  • Create Online Community Target Groups in Informz based on Automation Rules in Higher Logic.
  • Use Online Community Target Groups to trigger emails or campaign entry to fully automate welcome, nurture, re-engagement campaigns and more.
  • Combine Online Community Target Groups with your Informz Engagement Scoring model to get a more complete picture of member engagement levels.
  • The turnkey integration is simple to implement with no technical expertise required.

The Higher Logic integration is available as an add-on to the Informz Email Marketing product. Contact us to learn more about how you can drive online community engagement and ROI with Informz today!

“NHPCO's utilization of the Informz for Higher Logic integration leads to 58% increase in member reach.”

Case Study