Email Regulatory Compliance
Compliance to CAN-SPAM is vital. Our ISP Relations Team reliably monitors, evaluates, studies and contributes to the latest in email regulations and best practices worldwide.
Email List Maintenance
From subscription forms that allow for easy opt-in to your lists, to suppression list of domains that should never receive email, Informz helps you maintain your email lists in compliance with the rules that govern both you and your recipients.
Informz employs domain-level monitoring to manage the number of connections opened for each ISP domain at any one time. This ensures your email marketing messages are delivered at a maximum rate without triggering volume filters most commonly related to large ISPs, such as AOL or Yahoo.
Email Marketing Content Assistance
Informz offers a virtual inbox, allowing clients to test email rendering across over 30 different email clients (including mobile devices), as well as test against some of the toughest email spam filters.
Email Reputation Services
Informz provides a state-of-the-art email platform that lists all IP addresses with ISIPP’s SuretyMail Accreditation Service and is a ReturnPath Certification partner. These reputable services demonstrate to notify receiving systems that it is safe for them to recognize your email communications as authorized, requested email.
Email Whitelisting with Major ISPs
Informz is a “whitelisted” email marketing service provider, which helps our clients improve email deliverability and decrease the potential filtering of email marketing communications.
The key relationships and whitelist status Informz has established includes major ISPs such as AOL, Hotmail, Yahoo, Outblaze, United Online, etc. and anti-spam organizations.
Email Bounce Processing
Nearly every email campaign results in some number of bounced messages. Informz rapidly analyzes bounces against hundreds of email delivery rules, properly classifying each bounced message and immediately taking appropriate action, whether it be opt-out, resend, or suspension of message delivery.
Blocked Email Review
Reviewing all emails that are returned or flagged as “blocked” by our sophisticated email marketing system, the Informz ISP Relations Team will actively confirm that your email is not mislabeled as spam.
The Informz ISP Relations Team works on behalf of our clients to respond to spam complaints. If necessary, Informz will follow up with our email marketing clients to ensure compliance with policies and procedures, and, when appropriate, defend the validity of email list acquisition to anti-spam organizations or the company/email client.