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THE CHALLENGE
- Increase seminar viewership
- Increase number of broadcast stations
- Provide measurable results for future proposals
THE SOLUTION
- Targeted email marketing program integrated with event management and online surveys
- Target viewers and event coordinators with separate mailing campaigns
- Strategy was continual communication with interested parties and have them sign up for broadcasts online. Viewers would also receive surveys to follow-up and guage effectiveness and quality of programming
THE RESULT
- Increased sites receiving broadcasts by 500% over 3 months
- Increased distribution from 27 states to 49
- Increased number of viewers of broadcasts significantly
- Increased data available for grant preparers
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We have become addicted to the reporting options - the ability to immediately get statistics per mailing and events is very motivating. We have become much more focused on sending out increasingly more effective email messages as a result of our success. Again, the reporting mechanisms enable us to determine what works and what doesn't – from email headers to time of delivery."
Margaret R. Watson
Project Coordinator
University at Albany |
