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Associations & Not-for-Profits
Informz knows the association and not-for-profit marketplace. We work with
member organizations, trade organizations, association management companies
as well as not-for-profits. Informz even has eMarketing Advisors that have
previously worked in these channels that know your challenges and
strategies. Informz is the ideal solution for any sized association and
not-for-profit. It includes everything you need to create and send effective
email campaigns - in minutes.
Informz can help Associations and Not-for-Profits move from mass messaging to
member conversations and automated dialogues to improve member
communications, fundraising and event attendance. You create your messaging
with style and ease AND save money and time by converting from paper
communications to electronic and gain instant feedback from your members.
Informz allows Associations & Not-for-Profits to:
- Send donor solicitation messaging
- Send automated follow-up emails
- Send immediate alerts
- Conduct viral marketing
- Send member newsletters
- Manage fundraising campaigns
- Send conference & event invitations
- Send quickly special cause promotions
- Send sponsor updates
- Collect dues and fees for conferences, seminars, publications, and
memberships
- Centralize their communications into a single platform and database
Features:
Online Subscription Forms
Make every visit to your website count with our
customizable data capture forms to gather email address, demographics and
interests from your website visitors. This data is deposited directly into
the Informz database where it is ready for immediate triggered follow-up and
welcome messages. If you are also working with lists, these can be easily
uploaded from Excel to the system using our import wizard.
Send Personalized Content to Your Readers
Whether you are pushing a donor
solicitation, a cause campaign or an extensive online newsletter, you have
the ability to use the data that you have collected and segment your list so
that you can deliver timely and relevant content to every recipient- but in
a time efficient manner for you! Email is all about relevancy and the more
relevant your content is, the more likely the recipient will take action on
it. As subscribers open and click your campaigns, you gather even more
useful information about them which you can use to send targeted emails
based on their actions and interests.
Customized HTML Mailings
Informz makes it easy for any organization to
create professional HTML email campaigns. Our customizable email templates,
easy wizard and powerful features will make your email campaign creation
easy. Add your content and images with our simple wizard, preview, test and
send email campaigns. Then, indicate who should receive your email campaigns
and publish when ready.
Conversion Tracking
What is driving your subscribers to renew their subscriptions or register on your site? Some Associations and Not-for-Profits are implementing
conversion tracking on their email campaigns in order to track what happens
on their website from an email message. This reporting gives you a roadmap to
total insight into the effectiveness and actual ROI of your email campaigns.
Deliverability
We handle deliverability so you don’t have to. How are you
expected to keep up with the latest CAN-SPAM rules and deliverability tips
and tricks to getting emails delivered. Informz optimizes campaign content
for maximum deliverability and in-box placement by maintaining relationships
with key ISPs and anti-spam organizations and making sure you comply fully
with CAN-SPAM regulations and much more… to ensure the highest possible
delivery rates for our clients.
Real Time Reporting
Finally, you can report to your board of directors
what’s working with your email campaigns with Informz’ robust reporting.
Informz has numerous powerful tracking reports that display your results at
both the aggregate and individual level…in Real Time! You can drill to see
the very subscriber who is taking action. Moreover, automated bounce and
unsubscribe management is a breeze with functionality that makes it easy to
manage and cleanse your lists.
Testimonial
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WOW, seriously, Informz has been great!!! Five
gold stars for having the best customer relations a company has ever had.”
Shaun Lynch
Michigan State Medical Society
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