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Publishing
Informz enables Publishers to streamline the eNewsletter-publishing process and get the most out of email-marketing efforts. Online Publishers rely on email as a mechanism to drive
traffic to their Website and keep these subscribers active and engaged.
Informz handles the needs of online Publishers with online data capture and
integration capabilities, advanced email-marketing tools and reporting,
online surveys and conversion tracking. Here is how Informz can help your
online publishing business:
Features:
Online Subscription Forms
Make every visit to your website count with our
customizable data-capture forms: gather email address, demographics and
interests from your website visitors. This data is deposited directly into
the Informz database, where it is ready for immediate triggered follow-up and
welcome messages. If you are also working with lists, these can be easily
uploaded from Excel into the system using our import wizard.
Send Personalized Content to Your Readers
Whether you are pushing out the
digital edition of your publication or creating an extensive online
newsletter, you need the ability to use the data that you have collected and to
segment your list so that every recipient receives timely and relevant content--but in a time-efficient manner for you! Email is all about
relevancy, and the more relevant your content is, the more likely the
recipient will take action. As subscribers open and click your
campaigns, Informz allows you to gather even more useful information about them, which you can in turn use to send targeted emails based on their actions and interests.
Conversion Tracking
What is driving your subscribers to renew their
subscriptions or register at your site? Publishers are implementing
conversion tracking on their email campaigns to learn what happens
on their website when a contact comes there through an email message. The reporting gives you a roadmap to
total insight into the effectiveness and actual ROI of your email campaigns.
Content LOADER
Allows you to quickly create numerous emails with one upload of data containing
all mailing components in one file. The reporting allows you to see how your
subscribers reacted to individual mailings.
BPA/ABC Auditing
Informz helps with your continuous audits, working
exclusively with BPA to seamlessly migrate the necessary auditing data.
Deliverability
We handle deliverability so you don’t have to. How are you
expected to keep up with the latest CAN-SPAM rules and deliverability tips
and tricks to getting emails delivered? Informz optimizes campaign content
for maximum deliverability and in-box placement by maintaining relationships
with key ISPs and anti-spam organizations, making sure you comply fully
with CAN-SPAM regulations. This ensures the highest possible
delivery rates for our clients.
Real-Time Reporting
Informz has many powerful tracking reports that
display your results at both the aggregate and individual level in real
time! You can drill to see how each contact interacted with your campaign.
Moreover, automated bounce and unsubscribe management is a breeze, with
functionality that makes it easy to mange and cleanse your lists.
Testimonial
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The key to the whole e-news strategy is that the
headlines in WaterTech e-news Daily drive visitors the Web site, where they can
find more information on what interests them. Thus the e-news becomes a traffic
builder, and as such, is an alternative to the search engine 'key word' strategy
of building web site traffic.”
Humphrey Tyler
President
National Trade Publications
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