Email Marketing
Email Marketing Solutions for Associations and Nonprofits
With a variety of customizable features, Informz has email marketing solutions to meet your specific needs.
Email Marketing Strategy and Support
Whether you want to engage current members or drive acquisition of new customers, you’ll need to develop a specific strategy based on your objective. To do this effectively, you need informed data, experienced support and industry-leading knowledge.
Informz boasts over 10 years of experience helping associations, nonprofits and other organizations develop their eMarketing strategy. We can help give your organization the competitive edge it needs to break through the clutter and enjoy the results that you want.
Subscriber Profile and Targeting
Membership Profile Data
Informz helps you capture valuable membership details such geographic location, demographics, personal details, and email actions that can be used to efficiently target email marketing communications.
Send Time Optimization
Informz email marketing platform enables you to use each member’s historic email patterns, to send future communications at the optimal time for each individual.
Email Marketing Content Creation
Custom HTML Email and Newsletter Templates
The Informz user-friendly, email creation wizard helps you develop and store an unlimited number of HTML email and newsletters in your account. Our easy-to-use interface and editor toolbar are designed to ensure your success in building branded email marketing communications that will deliver results.
Email Advertisements
Invite advertisers to sponsor ads in your emails and newsletters. Informz makes it easy to insert advertisements into your emails and enewsletters and access reporting metrics that you can easily forward to advertisers.
Email Delivery
Email ISP Relations
Our strong reputation and expert ISP Relations Team ensures superior deliverability and reliability for all of your email marketing campaigns.
CAN-SPAM Compliance
CAN-SPAM Email Compliance is a serious issue for every organization. Your dedicated eMarketing Advisor works with you and our ISP Relations Team to ensure continuous education, ongoing updates, and 100% compliance to CAN-SPAM guidelines to achieve optimum results from your email marketing efforts.
Informz Virtual Inbox
The Informz Virtual Inbox allows you to preview your email in over two dozen email clients and test against the most popular SPAM filters in the industry. The Virtual Inbox allows you to uncover potential issues before you send your email.
Relevant Email Messages
When it comes to email deliverability, relevance is key. Informz enables you to schedule email communications, set-up triggered emails based on specific actions and automated follow-up emails, always delivered in the correct format, and personalized to each and every member.
Email Marketing Reports and Analytics
Being able to understand what works with your members and their interests is vital to being able to communicate effectively with them. Informz real-time analytics and tracking provides you powerful insight into your email campaigns and your audience.
Conversion Reporting
Measure the impact and true success of your email campaign by tracking recipient behavior from the inbox to website-and every point in between-with Informz conversion tracking module.
Let us show you the endless possibilities! Request a demo today!
