New Case Study: Increasing opens, clicks and deliverability

Feb 3 2012 by Alex

Learn how the Toy Industry Association (TIA) executed a three-phase initiative that resulted in an impressive 67 percent increase in clicks and a 56 percent increase in opens of their weekly enewsletter.

The case study highlights how TIA worked with the Informz strategy team to execute a comprehensive re-engagement campaign and testing program.

The results of the program included an improved deliverability rate from 83 percent to 98 percent, an 18 percent total increase; an increase in open rates from 16 percent to 25 percent, a 56 percent increase; and an increase in click-thrus from 18 percent to 30 percent, a 67 percent increase!

In this exclusive Informz Case Study, learn how TIA:

• Utilized A/B split tests to determine the most effective subject lines.
• Conducted a re-engagement campaign to remove unresponsive subscribers.
• Redesigned the layout of Toy News Tuesday, which lead to an increase in delivery, 67 percent increase in clicks, and 56 percent increase in clicks!

Click here to download your exclusive copy today!

Filed under: Associations, Case Study, Deliverability, Email Marketing Tips, Engagement, Testing