The Event Planner's Assistant

This Professional Service Solution lets you shift the responsibility of the eMarketing of an Event to Informz, providing you with more time to spend on the big picture.

This includes all of the work to design and implement an event web site, event registration, event promotion with email and Search Engine Optimization, instant text message communication at the event and post event feedback.

Learning about the Event

Informz starts by learning about your goals for the event. Informz gains an understanding of your audiences in order to create targeted mailings that resonate with each affinity group. The marketing groundwork starts with the development of the theme and logo for the event. Informz can assist with this or convert your print content for use on eMarketing material.

Save the Date

The next step usually involves a "Save-The-Date" email out to prospective exhibitors, sponsors and attendees. Informz manages your lists, target one or more emails depending on the target audiences. The mailings will contain vCalendar links so the information will go directly into their calendars. Informz may do A/B split testing and subject line testing to maximize the effectiveness of your mailing.

Custom Event Web Site

Depending on the size and importance of the event, you may want Informz to develop a custom event web site. Or you may have one from a previous year that needs updating. Another option is the development of landing pages, linked from your existing web site and the promotion emails.

Whichever option you choose, Informz Event Registration form(s) are used. These forms handle registrants, including the collection of electronic payment. The Professional Services team ensures the registration system is working properly with all of the required confirmation emails.

Attendees can optionally register to receive Text Messages during the event, keeping them updated on schedule changes and other announcements.

Promotional Emails and Search Engine Optimization

The final step targets your audience segments, sponsors or exhibitors with various promotional emails. In addition, Informz can do Search Engine Optimization to direct interested people to the event web site from web searches.

To maximize your attendance for the event, Informz can target reminders to each audience segment, ensuring the key points are mentioned to secure their attendance.

During the Event

Informz can provide the tools for using Text Messaging, sending reminders and changes to attendees in real-time and keeping you in direct contact with your staff no matter how large the event.

After the Event

Informz distributes thank-you notes, and surveys can be sent to gather feedback for your next event.