Email Marketing That is Regulatory Compliant

CAN-SPAM regulatory compliance is vitally important to the success of your organization’s email marketing communications.

In addition to superior email deliverability, Informz is dedicated to providing your association, nonprofit or member organization with a reliable email marketing program and supporting services that comply to the
CAN-SPAM Act, so your email communications achieve their full potential in the scope of your communications strategy.

CAN-SPAM Compliant Email Marketing Campaigns

The rules and laws governing email are ever-changing. Our ISP Relations Team reliably monitors, evaluates, studies and contributes to the latest in email regulations and best practices worldwide.

What is the CAN-SPAM Act?

The CAN-SPAM Act is designed to establish requirements for commercial email messages, enable email recipients  to stop you from sending them unwanted emails, and outlines tough penalties for violations of this email law.

How Informz Email Marketing Platform Complies With 4 Major Points of CAN-SPAM Act:

• Discourage the use of false or misleading email headers.
• Educate our clients to help prevent use of deceptive subject lines in emails.
• Provide clear and conspicuous opt-out mechanisms in every email campaign and newsletter.
• Integrate a valid physical postal address in every email or newsletter you send.

Our Approach to CAN-SPAM Act Compliance

As a leader in the industry, Informz is dedicated to delivering quality email marketing solutions to our clients that will support their goals. It is our belief that it is in our clients’ best interest to comply with the laws provided within the CAN-SPAM Act.

Penalties For Violating the CAN-SPAM Act

The CAN-SPAM Act outlines strict penalties for violators. Violators of the CAN-SPAM Act may be subject to “cease and desist” orders or penalties from the FTC (Federal Trade Commission) of up to $16,000 per violation.

In the case of egregious offenders, criminal prosecution is also possible, which can also result in penalties such as fines, forfeiture of equipment and proceeds. The worst offenders of the CAN-SPAM Act can also be subject to prison time.

Contact us to learn more about how the Informz email marketing platform works to protect you from overstepping the guidelines of email marketing laws.