Superior Email Deliverability

Email deliverability is a challenging, complicated issue that is vital to the success of your email marketing campaigns.

Informz offers a state-of-the-art email marketing platform with superior deliverability and powerful results for associations, nonprofits and member-based organizations.

Advanced Email Deliverability Technology

The Informz Email Marketing Platform is backed by an experienced, customer-focused ISP Relations Team with superior technical experience, industry expertise and a solid reputation.

Deploying the latest technology to ensure properly monitored messages and rapidly processed responses, our ISP Relations Team ensures that our email marketing clients are in full compliance with the ever-changing regulations and up-to-date on industry best practices.

Deliverability Partners

Informz works with world-class deliverability partners to help ensure your emails reach their audience:

How Informz Provides Superior Deliverability

Email Regulatory Compliance

The rules and laws governing email are ever changing. Compliance to CAN-SPAM is vital to the success of your email marketing communications. Our ISP Relations Team reliably monitors, evaluates, studies and contributes to the latest in email regulations and best practices worldwide.

Email List Maintenance

From subscription forms that allow for easy opt-in to your lists, to suppression list of domains that should never receive email, Informz helps you maintain your email lists in compliance with the rules that govern both you and your recipients.

Domain Monitoring

Informz employs domain-level monitoring to manage the number of connections opened for each ISP domain at any one time. This ensures your email marketing messages are delivered at a maximum rate without triggering volume filters most commonly related to large ISPs, such as AOL or Yahoo.

Email Marketing Content Assistance

Informz offers a virtual inbox, an advanced email filter solution, allowing clients to test email rendering across over 30 different email clients, including mobile devices, plus test against some of the toughest email spam filters.  Our ISP Relations Team and your eMarketing Advisor work closely to help you understand recommended changes and improve the content and performance of future email messages.

Email Reputation Services

Informz provides a state-of-the-art email platform that lists all IP addresses with ISIPP’s SuretyMail Accreditation Service and is a ReturnPath SenderScore partner. These reputable services enable Informz to notify receiving systems that it is safe for them to recognize your email communications as authorized, requested email.

Challenge Response Handling

With total dedication to email deliverability and success, Informz continually strives to see that your email marketing system remains free from delay and obstruction, processing all challenge responses swiftly and professionally.

Email Whitelisting with major ISPs

Informz is a “whitelisted” email marketing service provider, which helps our clients improve email deliverability and decrease the potential filtering of email marketing communications.

The key relationships and whitelist status Informz has established includes major ISPs such as AOL, Hotmail, Yahoo, Outblaze, United Online, etc. and anti-spam organizations.

Email Bounce Processing

Nearly every email campaign results in some number of bounced messages. Informz rapidly analyzes bounces against hundreds of email delivery rules, properly classifying each bounced message and immediately taking appropriate action, whether it be opt-out, resend, or suspension of message delivery.

Blocked Email Review

Reviewing all emails that are returned or flagged as “blocked” by our sophisticated email marketing system, the Informz ISP Relations Team will actively confirm that your email is not mislabeled as spam.

Abuse Management

The Informz ISP Relations Team works on behalf of our clients to respond to spam complaints. If necessary, Informz will follow up with our email marketing clients to ensure compliance with policies and procedures, and, when appropriate, defend the validity of email list acquisition to anti-spam organizations or the company/email client.