Improve Email Marketing Communications with Conversion Tracking

Measure the effectiveness and response to email campaigns by tracking recipient behavior from the inbox to website visits, and every point in between with the Informz conversion tracking module.

Benefits of Email Conversion Tracking

The tracking and review of email delivery, opens and click-thrus offer valuable marketing data that will help you understand your audiences and improve performance of email communications.

Informz email marketing conversion tracking takes it a step further. Conversion tracking captures the recipient’s action after the email’s receipt and it can help you evaluate the true success of your campaigns.

Insight Gained from Email Marketing Conversion Tracking

Identify action and conversion paths

• Where do email recipients go after they click on a link within the email?
• Do recipients complete the transaction, register for specific lists or events, download particular content, etc.?
• Do email campaign recipients go precisely where you want them to go?
• How much time do recipients spend on a website visit initiated from your email campaign?

Use Email Conversion Data to Improve Marketing Communications

Conversion tracking can improve any form of an email marketing campaign.

Improve Email Promotions

Conversion data provides the necessary information to tailor future email marketing communications to present more targeted, effective communication to your audiences. Whether your email is promoting an event, requesting payment of membership dues, requesting a donation, or any number of other email marketing objectives, email conversion tracking enables you to demonstrate success and glean knowledge. Track recipient activity from email to website and discover other products or events of interest to your clients.

Improve eNewsletter Performance

Informz conversion tracking measures the effectiveness of your email newsletter content and links through the analysis of recipient action paths and follow-through activity. Our reports identify specific pages and articles of interest to your readers, enabling you to tailor future enewsletter content based on your findings and goals for better results.

Success through eCommerce

Our conversion reports enable you to assess and improve the success of purchase-driven email campaigns. Our conversion reports calculate the number of purchases made on your site as a direct result of email communications so you can continually drive results, adapt to member preferences and continually improve conversion.

Improve Online Events

Informz Conversion Tracking enables you to evaluate event interest and the value of your email invitations or announcements by calculating the number of direct registrants from your email communications. Our conversion reports chart recipient action paths on your site, as well as their follow-through activity, such as completion of an event registration form, payment of dues, or forwarding to a colleague.

How Email Conversion is Tracked

Informz provides JavaScript code that embeds a transparent, one-pixel image on targeted, conversion-related web site pages.

When a recipient of your email marketing campaign or newsletter visits that web site page, the embedded JavaScript tracks that specific activity and reports it back to Informz conversion tracking.

Email recipient activity is tracked through that code, back to the email and to the individual.

Put your email marketing data to work for your organization.

Request an email conversion demo today!