Email Marketing Case Studies

Informz has helped associations and nonprofits around the world achieve their goals through effective email marketing campaigns. Read how several of our clients gained success through Informz.

Association Email Marketing Case Studies

Association of periOperative Registered Nurses

Learn how the the Association of periOperative Registered Nurses increased clicks by 62% and increased opens by 65% by utilizing Informz reports.

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Association of Women’s Health Obstetric & Neonatal Nurses

The Association of Women’s Health Obstetric & Neonatal Nurses cut nearly $60,000 from their annual marketing budget and 80 hours of staff time by transforming their bi-annual news publication from print to email using Informz.

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EPCOR — Electronic Payments Core of Knowledge

Learn how EPCOR was able to optimize their enewsletter and increase engagment by 10%.

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Florida Bankers Association

Learn how the Florida Bankers Association overcame blacklisting and blocking issues to achieve a 97% email delivery rate using Informz.

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Satellite Broadcasting and Communications Association

The Satellite Broadcasting and Communications Association cut staff time and improved efficiency by using an integrated email service provider.

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Society of Marketing Professional Services

The Society of Marketing Professional Services used email as a key component in the launch of their member-only online community.

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Toy Industry Association

Learn how the Toy Industry Association executed a three-phase initiative that resulted in a 67% increase in clicks.

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Washington Bankers Association

Washington Bankers Association transferred their conference Save-the-Date postcards from print to email, saving approximately $1,400 and 42 hours staff time.

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Higher Education Email Marketing Case Studies

Carroll University

Carroll University saved $15,000 in marketing funds while increasing their ability to better identify prospects and allocate resources by implementing an email marketing strategy for Admissions.

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Wartburg College

Wartburg College saved money and improved efficiency by adopting an email marketing program campus-wide. Email marketing through Informz enabled Wartburg to increase engagement through relevant, targeted marketing communication pieces.

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Travel, Tourism & Hospitality Email Marketing Case Study

Destination DC

Destination DC increased their email subscriber base by over 5,550 travelers in less than a year by incorporating email marketing into their marketing mix and effectively integrating their email marketing and social media strategies.

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