Connecting the Dots in Today’s Marketing World
We are excited to announce the release of a new whitepaper that guides marketers through creating an integrated marketing strategy across email, mobile, social, video and web. The new guide, Connecting the Dots in Today’s Marketing World, will provide tips for creating … Continue reading
Thanking your members all year long
As Veteran’s Day came and went, I read in many Facebook posts, “we should honor our veterans every day, not just one day a year.” I think we can all agree on that statement; but the same should be said … Continue reading
Texting 1, 2, 3! Increasing Engagement in 160 Characters or Less
Tomorrow we’re hosting a great webinar with Kelly Flowers at Growthvine all about creating text messaging campaigns! Texting your friends comes naturally, but texting membership renewals may not. Join Jeanette Brown, Marketing Strategy Manager at Informz and Kelly Flowers, Principal, … Continue reading
Are you really integrated?
Last week I presented on how to integrate your marketing channels including email, social media and text messaging. Many people will say they are integrated, but when you look into it, all you see in their e-newsletter is a logo … Continue reading
Texting your Members 101: Our Top 3 Tips
Thinking about putting a text messaging campaign together? When first branching into the world of text messaging, it’s important to create well thought-out campaigns that utilize text messaging as a tool to deliver valuable messages, rather than “blasting out” un-segmented … Continue reading
Back from ASAE 2011!
I am back from my first ever ASAE Annual Meeting & Expo and I must say, it lived up to my expectations. Starting with the opening ceremonies (despite being excruciatingly hot), all the way through the amazing sessions and energized … Continue reading
OMG! LOL! TTYL!
We’ve all seen those letters and most likely have used them. Text messaging is growing so fast and it has been found that younger generations are using it more often than email, but it has not and will not take … Continue reading
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