Some things you should never leave to luck…
…and your email strategy is one of them! If you don’t take time to create a plan surrounding an email campaign, you could be wasting your resources. You need to develop a plan of attack! Who are you sending the … Continue reading
Laura’s Email Marketing Tips & Tricks
Tactics to improve your email marketing performance don’t always need to be major overhauls. There a simple things that you can implement right away to make your emails better. eMarketing Advisor Laura de la Cruz is here to share her … Continue reading
Using Email Marketing to Boost Fundraising Efforts
Email marketing can really make a difference in your fundraising campaigns. As times change and technologies evolve, so should the practices in raising money. Many fundraisers are stuck in a circle of direct mail and have hit a plateau in … Continue reading
Identifying Prime Real Estate in Each & Every Email
Location. Location. Location. In every city around the world, people talk about Prime Real Estate. Where is the best place to build a house? Where is the best place to open a deli? Or, even more importantly, where is the … Continue reading
We Should Thank Our Data
We collect it, we store it, and we even say “sure, we’ll use it for something.” How often do you hear yourself saying this and never following through with it? I have been there. In my years of marketing membership, … Continue reading
Top 3 Tips for Successful Membership Retention
We’ve been talking about membership retention a lot lately and the importance of converting those silent members to lifetime members. It might seem like a pretty daunting task, but it is possible! Here are three easy tips for successful membership … Continue reading
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