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eNewsletter World Unconference Recap

Earlier this week I attended my first “unconference” event – Niche Media’s eNewsletter World Unconference in Dallas! This was a great opportunity to talk enewsletter essentials, network with other email marketers, and learn new tips, tricks and tactics for email … Continue reading →

Filed under: Blog, Email Marketing Tips, Events, Resources, Segmentation
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Build. Engage. Convert.

Last week I had the pleasure of attending Marketing Sherpa’s 2012 Email Summit in sunny Las Vegas. This was my first time at the event, and I was really impressed! I left with dozens of pages of notes, tons of … Continue reading →

Filed under: Blog, Email Marketing Tips, Events
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Back from ASAE Tech!

Two weeks ago I attended the 2011 ASAE Technology Conference and Expo and had a blast. The main focus of many sessions was on mobile, which wasn’t a huge surprise with the enormous growth of smartphone and tablet sales this … Continue reading →

Filed under: Associations, Blog, Events, Mobile
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Informz Down Under

G’Day! My name is Jeff Spencer and I am the eMarketing Advisor for Informz clients in Australia. I recently had the amazing opportunity to travel down under! The purpose of this visit was to conduct client trainings in Sydney and … Continue reading →

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Texting 1, 2, 3! Increasing Engagement in 160 Characters or Less

Tomorrow we’re hosting a great webinar with Kelly Flowers at Growthvine all about creating text messaging campaigns! Texting your friends comes naturally, but texting membership renewals may not. Join Jeanette Brown, Marketing Strategy Manager at Informz and Kelly Flowers, Principal, … Continue reading →

Filed under: Events, Fundraising, Membership Retention, Text Messaging, Webinar
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Halloween at Informz

We got into the holiday spirit a little early around here! On Friday, different departments around the office participated in a costume contest. While the Client Services Team went with the theme “Informz Bugs Live and Die Here,” the Technology … Continue reading →

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Customizing the Email Experience at the 2011 Discovery Conference

We’re getting  ready for the NiUG International 2011 Discovery Conference. Will you be there this year? If you are, don’t miss our must-see email marketing session! Join us for Customizing the Email Experience on Thursday, October 20th in Columbia/Frederick at … Continue reading →

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2011 Informz User Conference: Innovate, Communicate, Engage!

Earlier this week, 150 Informz clients, team members, and partners gathered in Washington, DC, for two days of in-depth email marketing strategy and hands-on user training at the 2011 Informz User Conference. The event was a huge success and we’ve … Continue reading →

Filed under: Blog, Company, Events, Informz User Conference
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Back from ASAE 2011!

I am back from my first ever ASAE Annual Meeting & Expo and I must say, it lived up to my expectations. Starting with the opening ceremonies (despite being excruciatingly hot), all the way through the amazing sessions and energized … Continue reading →

Filed under: Associations, Blog, Company, Events, Text Messaging
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We met them in Miami!

Last week I headed down to Miami with 1/2 of “The Megs” for the FSAE Annual Conference. This year, they changed the format of the Annual Conference to include a separate, small, “Meet the Geeks” section, where all the Association-Loving … Continue reading →

Filed under: Associations, Blog, Company, Events
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