3 Quick Tips for Email Delivery
Deliverability. It sounds like a complicated word, doesn’t it? Deliverability is an art, and while it can be very complex at times, you don’t have to be an expert to ensure that your emails are making it to the inbox. … Continue reading
Some things you should never leave to luck…
…and your email strategy is one of them! If you don’t take time to create a plan surrounding an email campaign, you could be wasting your resources. You need to develop a plan of attack! Who are you sending the … Continue reading
Do you see value in your UN-subscribers? I do!
In my position I analyze many reports in search of problems, trends and general abnormalities. In addition to the “regular” reports I review, I often refer to a clients’ unsubscriber reports. They’re fairly simple reports that can provide a wealth … Continue reading
Permission Granted?
I frequently speak with marketers who define spam in a way that justifies their current practices and lets them bring their message to the largest audience. This is a primary function of a marketing professional – exposure. From this position, … Continue reading
Time For a Little Spring Cleaning
Yes, I know, it’s also getting close to the official start of summer, Memorial Day, but with a winter so miserable as many of us had this year, spring has just started! We clean our houses, catch up with old … Continue reading
Note to Self: Use These 10 Tips to Improve Member Retention Rates with Email
If member retention falls under your purview at your association or non-profit, you already know how critical—and how difficult—a task it is. Members leave for every reason imaginable and no reason at all, but an effective email strategy can improve … Continue reading
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