Using Pre-Headers to Boost Engagement

I have been talking a lot about pre-headers recently in my blogs, webinars and live presentations and discovered so many people are using them, they just don’t realize it! So now is the perfect time to review what a pre-header … Continue reading →

Filed under: Blog, Email Marketing Tips, Engagement, Subject Lines
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Five things you can do to improve your email before 2012

2012 is just around the corner and it’s time to fill those email marketing resolutions you created for yourself a year ago. With the few days we have left, here are five quick things that can be done to bring … Continue reading →

Filed under: Associations, Benchmark Report, Blog, Email Marketing Tips, Engagement, Mobile, Online Surveys, Social Media, Subject Lines
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Top 3 Tips for Successful Subject Lines

When you look at your email reports, one of the first things you probably look at are your open rates. Are they increasing? Decreasing? How do they compare to others in the association industry? The subject line is one of … Continue reading →

Filed under: Associations, Benchmark Report, Blog, Subject Lines, Take 5 On Demand Webcast
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How long do you spend on creating a subject line?

If you answered that you are spending little or no time on your subject line, then you need to revisit your tactics.  50% of your email creation time should be spent creating the subject line of your email and then … Continue reading →

Filed under: Blog, Email Marketing Tips, Subject Lines, Testing
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