eNewsletter World Unconference Recap

Earlier this week I attended my first “unconference” event – Niche Media’s eNewsletter World Unconference in Dallas! This was a great opportunity to talk enewsletter essentials, network with other email marketers, and learn new tips, tricks and tactics for email … Continue reading →

Filed under: Blog, Email Marketing Tips, Events, Resources, Segmentation
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It’s time to get personal!

It’s obvious that the current economic climate is causing organizations to rethink their marketing approach. Some will simply cut back on spending, hoping this will allow them to ride out the storm while others may focus more attention on their … Continue reading →

Filed under: Blog, Engagement, Personalization, Segmentation
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Our Greatest Hits!

With the halfway point for the year right around the corner (wow — where did the last five months go!?), now is a great time to take a look at your goals for 2011 and your progress towards achieving them. … Continue reading →

Filed under: Blog, Deliverability, Email Marketing Tips, Resources, Segmentation, Social Media, Targeting, Webinars, Whitepaper
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In Email Marketing, Relevance Rules

Are you an email marketer who loves a good statistic? If so, here’s one you can’t afford to ignore: The No. 1 reason people unsubscribe from email marketing messages, according to Forrester Research, is irrelevance. Nearly three-quarters of people, some … Continue reading →

Filed under: Blog, Email Marketing Tips, Segmentation, Targeting
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How to Create Great Email Content (It’s Not About You)

Everyone wants (or should want!) to create great email content, because having great content is what leads to great results.  Offering something of value to your members is what will make them consistently open, click, and share your emails.  Creating … Continue reading →

Filed under: Blog, Email Marketing Tips, Online Surveys, Segmentation, Targeting
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