How do you keep your subscribers interested in your emails? How do you increase open and click-thru rates? How do you keep things relevant? We all work so hard to put together our email campaigns, but what good is sending … Continue reading →
Filed under: Blog, Deliverability, Email Marketing Tips, Engagement, Membership Retention, Online Surveys
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In a recent study of over 500 large and mid-sized associations using Informz, emails containing surveys had the lowest unsubscribe rate when compared to appeal emails, event emails, and newsletters. The unsubscribe rate was nearly half of that of appeal … Continue reading →
Filed under: Blog, Email Marketing Tips, Online Surveys
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There’s no better way to figure out what your subscribers and prospects are thinking than by simply asking them. Survey feedback can be tremendously valuable to your organization. Not only will you make it clear that you are looking to … Continue reading →
Filed under: Blog, Email Marketing Tips, Online Surveys, Testing
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