Using Pre-Headers to Boost Engagement
I have been talking a lot about pre-headers recently in my blogs, webinars and live presentations and discovered so many people are using them, they just don’t realize it! So now is the perfect time to review what a pre-header … Continue reading
eNewsletter World Unconference Recap
Earlier this week I attended my first “unconference” event – Niche Media’s eNewsletter World Unconference in Dallas! This was a great opportunity to talk enewsletter essentials, network with other email marketers, and learn new tips, tricks and tactics for email … Continue reading
Become a Content Creation Queen or King
Writers block…we have all been there before. Even as I sit down to write this blog post it takes time to think through what I want to say, and some days it’s better to put it to the side and … Continue reading
3 Quick Tips for Email Delivery
Deliverability. It sounds like a complicated word, doesn’t it? Deliverability is an art, and while it can be very complex at times, you don’t have to be an expert to ensure that your emails are making it to the inbox. … Continue reading
Some things you should never leave to luck…
…and your email strategy is one of them! If you don’t take time to create a plan surrounding an email campaign, you could be wasting your resources. You need to develop a plan of attack! Who are you sending the … Continue reading
Uh-Oh! You Weren’t Supposed to See That!
The internet has had a profound impact on us as a world community. The many wonderful features of the web allow us to shop for just about anything from any country on the planet, research everything from a layman’s explanation … Continue reading
Build. Engage. Convert.
Last week I had the pleasure of attending Marketing Sherpa’s 2012 Email Summit in sunny Las Vegas. This was my first time at the event, and I was really impressed! I left with dozens of pages of notes, tons of … Continue reading
Valentine’s & Video
Candy and flowers may be the first thing that comes to your mind when you think of Valentine’s Day, but have you ever had a first date on Valentine’s Day? What about a first date in general? Creating videos for … Continue reading
New Case Study: Increasing opens, clicks and deliverability
Learn how the Toy Industry Association (TIA) executed a three-phase initiative that resulted in an impressive 67 percent increase in clicks and a 56 percent increase in opens of their weekly enewsletter. The case study highlights how TIA worked with … Continue reading
Advisor Vlog: Re-Engagement in 5 Easy Steps
We all know the importance of subscriber engagement. Sometimes, though, subscribers can become inactive. Maybe they’re overwhelmed by emails, and your message gets lost in the shuffle, or maybe they’re not enticed by your subject lines. Either way, it’s time … Continue reading
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