My email is too long? No way!
When it comes to email marketing, how long is too long? The best practice is to keep emails to a maximum of 1-2 scrolls for desktop readers and four scrolls for mobile readers. That is just a guideline to stick to, … Continue reading
Are click-thru rates the answer to how engaged my readers are?
Click-thru rates, as well as open rates, are a wonderful way to see if the email that was sent was engaging enough to create an action. But what about those emails that don’t have a call-to-action, and were just newsworthy? … Continue reading
Should I design my email for iPhone, iPad or Outlook?
Technology is changing so fast and many individuals now have devices that can do everything their computer can do, including reading email and making purchases. As shown in the 2012 Association Email Marketing Benchmark Report, mobile readership is still increasing … Continue reading
How many emails are too many emails?
Have you ever heard from your subscribers, fellow co-workers or maybe even thought yourself, “we send too many emails!” But how do you compare with others with a similar size list? We took a look at this in our recently-released … Continue reading
What is the best day of the week to send an email?
Boy do I hear this question a lot! We are all looking for that magic answer — the day that will help me reach my metric — over and over again. Well, in our just-released 2012 Association Email Marketing Benchmark … Continue reading
Five things you can do to improve your email before 2012
2012 is just around the corner and it’s time to fill those email marketing resolutions you created for yourself a year ago. With the few days we have left, here are five quick things that can be done to bring … Continue reading
Top 3 Tips for Successful Subject Lines
When you look at your email reports, one of the first things you probably look at are your open rates. Are they increasing? Decreasing? How do they compare to others in the association industry? The subject line is one of … Continue reading
Informz Releases Findings from Annual Association Email Marketing Benchmark Report
Informz, Inc., the leading email service provider for the association and nonprofit industries, released the results of its 2011 Association Email Marketing Benchmark Report. Among the key findings of the report, it was found that the timing of email campaigns … Continue reading
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