FEATURES

Why Email Makes ¢ents:

With Informz, colleges and universities utilize email and other forms of online communication to nurture ongoing relationships and stay in touch with customers by leveraging their eMarket storefront.

How a College Can Utilize Email Marketing:

Drive customers to their storefront with eCampaigns
Process online memberships and sell University merchandise
Deliver regular, personalized messages
Drive involvement in school-related activities
Encourage participation in donations
Promote loyalty to school
Promote continuing education resources
Communicate campus events
Communicate with faculty in timely manner
Spread important announcements to students
Promote the institution to prospective students
Grow alumni lists and collect online opt-ins
Survey students, faculty and alumni online for immediate feedback
Reconnect online with lost alumni and increase membership

The Three Main Features:

Feature	What to Say:
Targeting	CASHNet Email Marketing powered by Informz assists institutions can easily manage consistent branding with targeted and trackable personalized communications to drive customers to their storefront to make online purchases and effectively manage events. Moreover, users can also build loyalty with online surveys and drive alumni to make online donations. eMarket users can enhance their marketing experience with a seamless payment process with the Informz event management module.
Tracking	Measure your success through a variety of real time, comprehensive reports. Informz captures email campaign metrics and generates reports offering analysis at both the aggregate and individual recipient history levels.
Support	Tap into a professional email partner. Industry-specific specialists, Email Marketing Advisors, provide valuable insight, advice and answers when you need them most. The ISP Relations team ensures that clients are getting the highest possible delivery rate.

Advanced Features:

Conversion Tracking
Conversion Tracking enables you to track users as they move through your Web site in response to the email messages you send them. You simply place an image tag that we provide on every Web page you want tracked. This feature allows you to track transactions from an order confirmation page to determine the more successful message in a split test of subject lines, format, offer, time sent, etc.

Dynamic Segmentation
Send the right message to the right recipient with every mailing, giving your readers only the relevant information. Dynamic segmentation is the ability to create a single email template that delivers different, personalized emails to your customers based upon their demographic profile and preferences. This enables you to create multiple versions of a message using a single template and distribution, while integrating multiple sources of content.

Personalization
Add personalization right using any data you have in your database into the body of your email, template or subject line.

Action Based Targeting
Utilize recipients' past email actions—opened an email, did not open an email, completed a survey, or failed to pay for an event—to effectively target their future communications.

HTML Templates & User Interface
Email-creation wizard helps users develop and store an unlimited number of email templates that are compatible with PCs and Macs. Click here to view client email samples.

Scenarios
Create mailing experiments to see the affect of slight variations your mailing has on mailing response and find the best way to present your messages. Informz will automatically split the selected target group evenly and assign these sub-groups randomly to the scenario mailings and publish them together. After you publish the mailing you can review a comparison of the results.

Pricing