SUPPORT AND SERVICES
Deliverability and eMarketing Advisor
Support
Two important factors in choosing an email marketing service provider is to
evaluate the customer support and also what's provided for deliverability assurance.
Informz differentiates itself from the competition by giving each client an
eMarketing Advisor and provides them with superior deliverability. Both of
these services are included in the annual fee.
Informz has a diversified team focused solely on ISP relations for its clients.
Over the years, Informz has developed whitelist relationships with key ISP's,
anti-SPAM organizations, and others to ensure emails sent via our system reach
their intended audience. Informz; (and our client base), has a "whitelist"
status with the major ISP's, such as AOL, Yahoo, MSN, Hotmail, etc. Our whitelist
status allows email sent from our system to be appropriately delivered to our
customers' customers without the potential for filtering.
Why
You Need an Email Marketing Service Provider, like Informz Broadcasting
email is a deceptively simple task. Anyone with a mail server can send broadcast
email. But that doesn't mean that your emails are getting through. Sending
email on your own can be very problematic for systems not designed and maintained
for eMarketing. The key to remember is how do you expect people to apply to
your school or make a donation if your email solicitation doesn't even reach
their in-box? Just because you are sending email doesn't mean that:
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Email will get delivered
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Email will be legally compliant
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IP addresses won't be added to Blacklists
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Mailing lists are secure from hacking or stealing
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Recipients will see messages with intended design
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Email addresses and mailing preferences are updated
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Useful and accurate metrics reports are generated
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eMarketing consultative advice is provided
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