How to Create Personas to Increase Relevancy

Alex Mastrianni

Over the past few months, we’ve talked a lot about the importance of personas and how they’re more than just another way to target messaging for your audience. Maybe your boss has even tasked you with creating personas. But do you know where to begin? How many do you need? And what’s the real value of personas?

We are here to help!

Join us on Wednesday, August 26 at 2pm EDT for How to Create Personas to Increase Relevancy. Learn how to gain a deeper understanding of your audience with personas and deliver more relevant content to keep subscribers engaged.

Attendees will understand:

  • The value of personas.
  • How to get organizational buy-in.
  • How to utilize personas within Informz.

And more! Register now.

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About the Author
Alex Mastrianni

As the Marketing Manager at Informz, Alex drives the development and implementation of our content marketing plan and marketing campaigns. Outside of work, Alex is a pop culture junkie, ice cream fanatic, and semi-pro vacation planner.