email event promotion metrics webinar blog

Association Email Event Promotion Metrics Unveiled

Alex Mastrianni

Email marketing campaigns take center stage as the primary driver for generating event registrations – one of the major generators of non-dues revenue for associations.

Yet most marketers lack insight into how their promotions measure up to their peers.

Join us on Wednesday, September 20 at 2pm ET for Association Email Event Promotion Metrics Unveiled.

Vivian Swertinski, Strategic Services Manager at Informz, will be the first to reveal exclusive metrics from our Association Email Event Promotion Microstudy. The microstudy, which will be released in October, will be available early to webinar attendees.

Event Details

We’ll unveil key email performance metrics from our first Association Email Event Promotion Microstudy, initiated by associations for associations. This webinar will share promotional insight and email marketing results derived from a deep-dive analysis of associations with robust event promotion programs.

We’ll cover:

  • Key performance metrics for email promotions for large and small events.
  • Insight into promotional strategies used by associations and results achieved.
  • The most successful types of event promotions for conversions, from save the dates to last chances.

Register Now

email event promotion metrics webinar

About the Author
Alex Mastrianni

As the Marketing Manager at Informz, Alex drives the development and implementation of our content marketing plan and marketing campaigns. Outside of work, Alex is a pop culture junkie, ice cream fanatic, and semi-pro vacation planner.