2017 Key Performance Benchmarks: Email vs. Automation

Alex Mastrianni

The 2017 Association Email Marketing Benchmark Report is hot off the presses!

We’ll be releasing the report soon, but before we do, we wanted to share a sneak peak of some of the most interesting findings.

For the first time in the report’s history, we’ve gathered key performance metrics on emails sent using marketing automation. There are case studies out there on associations who are achieving remarkable results with marketing automation.

Are other associations seeing high engagement metrics as a result of marketing automation? How do they compare to email marketing?

We wanted to find out. And the results are impressive. They might even spark some inspiration for your next campaign.

Join us for 30 minutes on Tuesday, June 6 at 2pm ET for 2017 Key Performance Benchmarks: Email vs. Automation.

Vivian Swertinski, Strategic Services Manager at Informz, will share an exclusive review of key performance metrics compiled from over 1 billion emails sent by associations last year.

Event Details

In this webinar, hear the highlights, lowlights, and key findings from this year’s report. You’ll learn:

  • How your email marketing results compare to your peers.
  • The impact marketing automation on performance metrics.
  • Ways associations are using marketing automation to see improved performance.

Register Now

About the Author
Alex Mastrianni

As the Marketing Manager at Informz, Alex drives the development and implementation of our content marketing plan and marketing campaigns. Outside of work, Alex is a pop culture junkie, ice cream fanatic, and semi-pro vacation planner.

  • Abigail

    Can’t wait for the report. I’m new to email or even marketing automation, but it sounds like something you can no longer avoid. We’re planning on starting using it this year, but right now we need to choose the right tool. Any suggestions? I was thinking about GetResponse, but I’m no expert.