The People’s Choice: Best Subject Lines of 2015
Ready for the key to getting your emails opened and read? Engaging your audience through email starts with a compelling subject line.
Ask yourself these questions:
Do you know what subject lines work best for your audience?
What makes a subject line engaging? Humor? Thankfulness?
Does your audience respond to personalization?
We did the leg-work and dug deep to analyze the best-performing subject lines from 138 million emails sent from our clients in 2015. In The People’s Choice: Best Subject Lines of 2015 we look at what’s working for marketers and identify what might work for YOU.
A/B subject line testing was used to figure out which subject lines sparked the most opens. We tapped into keywords, patterns and trends of all winning subject lines and high-performing subject lines. Save yourself the time and use this data to inspire your subject line test plan.
Don’t have a subject line test plan? Let this guide inspire you to start testing what engages your audience. Learn your audience’s preferences through A/B split testing. Try out the most commonly used words, humor, personalization, and add preheaders. It’s time to up your subject line game.
This exclusive Informz resource will help you learn:
- The top trends in high-performing subject lines.
- What real-life subject lines sparked the most engagement.
- Traditional A/B split testing vs. the 10/10/80 approach.