How to Choose a Social Media Management Tool
Social media is one of the easiest ways to connect with your audience, get to know what they’re looking for, and then engage with them about your organization.
As a nonprofit marketer, social media is even more essential because it can be one of the most cost-effective ways to keep constituents engaged and give them meaningful ways to support your cause.
Social media management tools are designed to help your team stay organized when using social media. With so many tools vying for your attention, how do you decide which social media management tool to invest in?
There’s a lot to consider
- How does posting work?
- What kind of insights and reporting are available?
- Is it easy to use? Is it scalable?
- What kind of training and support is available?
These questions just scratch the surface. Social media is a critical channel for your online initiatives; you don’t want to make the wrong investment in a tool that isn’t right for your organization.
We’ve compiled a list of 9 features that you really need. Avoid making a wrong decision, which is sure to cost you time, money, and frustration. Whether your organization consists of two employees or two hundred employees, these 9 features are crucial to your social media success.