Sneak Peek at 2013 Email Benchmark Data!
Feb 11 2013 by Lori ElyMy team and I are busy under way gathering and analyzing metrics for the upcoming Q1 release of our popular email marketing benchmark report (stay tuned for the release date in March!) All this data is too good to keep to myself so I thought I’d share a sneak peek.
I always hear my fellow email marketers looking for metrics related to email timing, as we all try to master that formula for email marketing success:
Right Person + Right Message + Right Time = Relevancy (and usually conversions too!)
So, what a better stat to share then the results we have found for day of the week!
As we have seen in past years, the results are pretty consistent throughout the week, however, Wednesday is a winner in both opens and clicks coming in at an average open of 32% and 25% click rate. This year, we also reviewed weekend results for the first time and were impressed to see both Saturday and Sunday received strong opens, however click-thru rates were slightly lower than the weekdays.
Now for the disclaimer; it is important to use this data with your own metrics and testing program. This data should only be used as a guide and keep in mind that every audience is different. The full report is coming soon, so look for it in your inbox this March!
2 Responses to “Sneak Peek at 2013 Email Benchmark Data!”
Leave a Reply
Search Blog
Calendar
| M | T | W | T | F | S | S |
|---|---|---|---|---|---|---|
| « Apr | ||||||
| 1 | 2 | 3 | 4 | 5 | ||
| 6 | 7 | 8 | 9 | 10 | 11 | 12 |
| 13 | 14 | 15 | 16 | 17 | 18 | 19 |
| 20 | 21 | 22 | 23 | 24 | 25 | 26 |
| 27 | 28 | 29 | 30 | 31 | ||
Categories
- Associations (44)
- Benchmark Report (12)
- Blog (156)
- Case Study (4)
- Company (37)
- Data (7)
- Deliverability (29)
- Design (3)
- Email Marketing Tips (49)
- eMarketing Advisor (13)
- Engagement (26)
- Events (26)
- Fundraising (4)
- Goals (3)
- Informally (16)
- Informz User Conference (6)
- Integrated Email Marketing (1)
- Lunch and Learn (1)
- Membership Retention (11)
- Mobile (13)
- News (3)
- Nonprofits (5)
- Online Surveys (6)
- Online Surveys (4)
- Personalization (6)
- QR Codes (1)
- Reporting (9)
- Resources (7)
- Return Path (1)
- Segmentation (8)
- Social Media (12)
- Subject Lines (7)
- Subscriber Lists (9)
- Take 5 On Demand Webcast (4)
- Targeting (9)
- Template Design (9)
- Testing (9)
- Text Messaging (7)
- Training (2)
- Video (3)
- Vlog (5)
- Webinar (6)
- Webinars (3)
- Weekly Round Up (2)
- Whitepaper (4)
Archives
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- December 2010
Wouldn’t the number of emails sent have to be consistent to have a true reflection of which day of the week performs the best?
I would assume most organizations do not send as much email on the weekends as they do on a weekday, so you may be comparing stats of 100 emails sent on Saturday to 1,000 emails sent on Wednesday. Or do you account for volume?
Great comment! Your are right that volume does come into play and while volume is pretty consistent on the weekdays, it does dip down on the weekend. For that reason, in the past releases we have not included weekend results. However, we always get a lot of request for data on email sent on the weekend and that is why we included it this year. I will be sure to include the disclaimer about volume in the official release in March. Thanks for pointing it out!