Higher Logic Acquires Marketing Automation Platforms Informz and Real Magnet

Alex Mastrianni

We have very exciting news to share this morning. Informz has been acquired by Higher Logic, an industry leader in cloud-based community platforms. Higher Logic is welcoming both Informz and Real Magnet, another leading marketing automation software company in the industry. Read the full press release here. Integrating the strength of these two marketing automation […]

Don’t Hide Your Verbs

Nicholas Graziade

Living in New York’s Capital District has some curious academic advantages. This region hosts some remarkable higher education opportunities (including my Alma mater, Rensselaer Polytechnic Institute), and is only a few hours from other towns that have their own profound academic footprint (Boston, New York City, and Montreal). Perhaps, then, it comes as no surprise […]

3 Ways to Use Text Emails In Your Email Marketing Strategy

Amie Perrott

Email is email right? A snazzy, HTML-stylized piece of art packaged with a header or hero image, fancy font, a button, and a footer. But not all emails need to be “pretty.” Have you ever thought of incorporating simple text emails into your email marketing strategy? I’m suggesting emails with a little less HTML “sparkle” […]

email event promotion metrics webinar blog

2017 Email Event Promotion Microstudy

Alex Mastrianni

Have you ever wondered how your association’s event promotion strategy compares to other organizations’? Association marketers were asking us these questions: How does my promotional strategy line up to what others are doing? How many months in advance should we start promoting our annual event? Do our open and click rates seem on par with […]