How long do you spend on creating a subject line?

Alex Mastrianni

If you answered that you are spending little or no time on your subject line, then you need to revisit your tactics.  50% of your email creation time should be spent creating the subject line of your email and then the other 50% on the email content.  The subject line is one of the most […]

Note to Self: Use These 10 Tips to Improve Member Retention Rates with Email

Alex Mastrianni

If member retention falls under your purview at your association or non-profit, you already know how critical—and how difficult—a task it is. Members leave for every reason imaginable and no reason at all, but an effective email strategy can improve member retention rates significantly.  This is important because studies show it costs marketers five times […]

Survey Says…Your Days of Playing Mind Reader Are Over!

Alex Mastrianni

There’s no better way to figure out what your subscribers and prospects are thinking than by simply asking them. Survey feedback can be tremendously valuable to your organization. Not only will you make it clear that you are looking to fit your the needs of your subscribers, but you’ll strengthen their loyalty, become more relevant, […]

Email + Social Media = Success

Alex Mastrianni

On the day the Internet was invented, the opportunities for marketers to reach their audiences grew exponentially. If none of us understood it back then, we certainly understand it now. What we don’t understand as well is how to make all the pieces work well together. Between email, Facebook, Twitter, and YouTube alone, the means […]

In Email Marketing, Relevance Rules

Alex Mastrianni

Are you an email marketer who loves a good statistic? If so, here’s one you can’t afford to ignore: The No. 1 reason people unsubscribe from email marketing messages, according to Forrester Research, is irrelevance. Nearly three-quarters of people, some 74 percent, are turned off by, and therefore tune out, messages that have nothing to […]