The Power of Process

Alex Mastrianni

Process: Sequence of interdependent and linked procedures, which, at every stage, consume one or more resources (employee time, energy, machines, and money) to convert inputs (data, material, parts, etc.) into outputs. These outputs then serve as inputs for the next stage until a known goal or a result is reached (www.businessdictionary.com). I recently had the […]

OMG! LOL! TTYL!

Alex Mastrianni

We’ve all seen those letters and most likely have used them. Text messaging is growing so fast and it has been found that younger generations are using it more often than email, but it has not and will not take over the need for email marketing. Similar to social media’s relationship with email, text messaging […]

MM&C 2011: It's the Mix That Matters!

Alex Mastrianni

We just returned from ASAE’s Marketing, Membership, and Communication Conference and we had a blast! It was so nice meeting everyone who stopped by our booth and networking with people who all share the same goal – increasing membership relations through your communications strategy! Our session, “Stop the Blastoff: e-Marketing for Results,” with our client […]

Become a Social Media-lite!

Alex Mastrianni

Social media and email marketing are truly a winning combination, so it is important that you master how to combine the two together strategically. In our latest vlog, Jeanette Arrighi, Marketing Strategist Manager (and voice behind our webinars!) at Informz, explains how your organization should be utilizing social media and email together to maximize the […]

Welcome to the New Informz Website!

Alex Mastrianni

We are excited to announce the launch of our new website, www.informz.com!  We’ve been busy here at Informz, as the new website comes right on the heels of the unveiling of our new logo just a few weeks ago.  Both the website and the logo have been in development since last July. Just in case […]