Turn Website Visitors into Brand Advocates with Web Tracking

Alex Mastrianni

Imagine your website is an actual storefront where prospects and constituents freely walk in to browse and partake of your services. Now picture yourself in the midst of your audience. The store is buzzing with activity and you are equipped to make a personal connection with as many people as you choose. What actions would prompt you to engage in conversation? When would you offer additional information to someone that is “just looking?” What activity would prompt you to reach out to your audience member with a product recommendation or special incentive? As you envision the opportunities to observe and serve your audience, you may be thinking, “if only my website could be more like a storefront!”

Great news. It can be! Web tracking is an insight and action tool that enables you to better understand and interact with visitor activity on your website. Web tracking is a component of marketing automation that enables you to have full integration between your email platform, your website, and your database. This capability can be a game changer for your organization as it allows you to customize and delight your audience by noticing and meeting their unspoken needs.

There’s lots of different things you can use web tracking for to track — like page views, page interactions, and online purchases — but before you set things up, you’ll want to be sure you fully understand web tracking’s capabilities and the types of campaigns you create with powerful web tracking data. We’ve created a guide to help you get started.

This exclusive guide from Informz will help you:

  • Understand what types of activity you can track.
  • Construct campaigns based on web tracking data.
  • Improve the subscriber experience with web tracking data.

Download today to learn more about campaigns based on web tracking!


About the Author
Alex Mastrianni

As the Marketing Manager at Informz, Alex drives the development and implementation of our content marketing plan and marketing campaigns. Outside of work, Alex is a pop culture junkie, ice cream fanatic, and semi-pro vacation planner.