Become a Marketing Machine with Marketing Automation
If you are like most email marketers, you are faced with the challenge of balancing a strategic email marketing plan with the daily drop-in from one of your colleagues that has an urgent email blast he needs sent. When you ask more about the segment you get some variation of, “oh just send it to everyone.”
How often do you sit in meetings and question if you are sending too much email to your constituents? Do you question if your messaging really resonates with your audience?
Do these scenarios sound familiar? Probably. These are the challenges we email marketers are facing every day, and we know that a one-size-fits-all approach just won’t cut it any longer.
Take a look around and you’ll see that we now live in an on-demand world. From computers in cars to DVRs, people have become accustomed to getting what they want exactly when and where they want it. It’s time to take that same approach with your marketing messages and move away from a one-size-fits-all approach. It’s time to create a customized email experience for your audience. Marketing automation will help you do that.
We’ve created a plan that will help you create a customized email experience using marketing automation — the strategic way — and it’s all outlined in our newest eBook. Become a Marketing Machine will help you discover:
- The five-step approach to strategic marketing automation
- How to develop personas, define the lifecycle, and map content
- The elements of effective automated campaigns