Five Factors for Choosing an Event Services Company

Kate Jones

Today we welcome a guest post from Expo Logic, a trusted event services company, and a platinum sponsor at the 2016 Informz Users Conference.

It’s time to begin planning your organization’s annual conference, and you want this event to be the best, and unlike any event, you have attended previously. Before you begin the challenge of planning the logistics of the event, a thought crosses your mind; you should hire a registration company to assist with the pending registration tasks on your plate. So, where do you start? There are a lot of companies that provide registration services, which is the best suited for your purpose?

At Expo Logic, an industry-known and trusted event services company, we strongly believe these five factors for choosing a registration company reflect the needs and priorities of event producers just like you!


In today’s day and age, it’s common for an organization to require a form of membership validation for access to various registration types. For example, you’ll want to avoid registrants registering as ‘exhibitors’ when they should be registered as ‘press’. Or, non-members registering as members. When you’re searching for a registration company we suggest inquiring about the ability to integrate with your current database to verify membership or other statuses. A robust registration system should be able to pre-populate registration forms and calculate fees based off of membership status, or something similar.


Your registration site should be an extension of your company’s culture and branding. It is also important that it aligns with your attendees’ needs. We recommend looking for a company that offers a customizable user interface that reflects your aesthetic standards and mission.


We live in a very fast-paced, mobile society. Your registrants will want to be able to register for events when they’re ready, which often means they need to be able to register on the run. Moreover, registrants expect to be able to manage their event experience through mobile applications. They want to access their registration information, their schedules, exhibit hall floor plans, speaker evaluations, etc. We recommend working with a registration company that offers the ability to create a mobile app that goes hand in hand with your registration site.

Real-time Reporting

Having full access to the data you need when you need it is a necessity for every event manager. We’re not just referring to spreadsheets; we’re talking about real-time data. It is essential to have access to easily understood reports. In an ideal registration partnership, there should be real-time access to information before, during, and after your event. Dashboards that provide an overview of your registration activity at any given moment is something every event manager should have!

On-site Badge Printing

This final factor plays a key role in the on-site flow of your registration area. Without the ability to print badges and tickets on-site, your registrants will have to wait in long lines to collect their registration packets and badges before they can even enter your show floor. It’s important to have a streamlined process on-site for your attendees’ first impression of the event. With Expo Logic’s badge[on]demand™ system, your registrants can experience the simplicity of printing their badges and tickets with the push of a button.

If you keep these five factors top of mind while searching for a registration partner, you’ll ensure that your event registration will be easy as pie. If you would like to learn more about Expo Logic’s registration capabilities and how we can develop a comprehensive or partial solution for your event, please reach out to our sales team at, or meet us at the Informz Superfan Summit from November 15-17, 2016.

About the Author
Kate Jones

As Digital Marketing Specialist at Informz, Kate manages the company website, social media strategy, press releases and marketing collateral. Outside of work you can find Kate chasing her toddler and dog and laughing at the chaos with her husband.