Is Your Association Hitting the Mark? [Infographic]

Kate Jones

Since the 2016 Association Email Marketing Benchmark Report’s release in May, almost 1,000 association and non profit marketers have been able to see how their email marketing programs perform compared to their peers. If you haven’t checked out the benchmark report, now’s the time!

It’s always great to understand how your email delivery, opens, and clicks compare to your peers. Don’t forget to dig a little deeper to get your email questions answered in order to optimize your digital marketing efforts. Common email marketing questions you may have asked yourself are:

Am I sending too much (or not enough) email to my subscribers?

How can I increase my open and click rates?

When is the best time to send an email?

Do I need to personalize my messages?

How does our email marketing compared to our peers?

We go through all of these questions and more in our latest Association Email Marketing Benchmark Report. When it comes to email we do not mess around. We combed through nearly 2 billion emails sent in 2015 by associations in order to evaluate performance results and industry trends (think: mobile, short subject lines and personalization.)

With all benchmark data, it’s important to remember that this data is a compilation of metrics from emails sent in 2015, and should be used as a guide to see how your metrics compare. Examine your own reports and make appropriate tweaks to improve email performance based on what works best for your members. Every audience is different so take a look at what works best for your specific audience.

We gathered key data and interesting statistics from the report and put it into this handy infographic to help you see how your association measures up. Ready for a detailed analysis and even more metrics? No problem, get your full copy of the report here!

About the Author
Kate Jones

As Digital Marketing Specialist at Informz, Kate manages the company website, social media strategy, press releases and marketing collateral. Outside of work you can find Kate chasing her toddler and dog and laughing at the chaos with her husband.