Personas=Audience

Peter Nelson

As part of our integration partnership with Abila, we attended their 2015 User and Developers Conference. They do this cool thing called “Ignite” presentations — five minute presentations on a focused topic. You are accompanied by a slide show comprised of 20 slides that auto-advance every 15 seconds. You have no choice but to “keep up” with the slides.

We were particularly intrigued when the invitation said that “props and musical instruments are encouraged!” Seeing an opportunity for me to bring my interest in music into the mix, I signed up to do a presentation about an easy way to talk about developing personas within your organization. I brought my Roland Lucina shoulder synthesizer (aka “keytar”) all the way to Austin to see if that would help to get my point across. I won’t give away my one word secret, but it definitely has a musical overtone!

#AUDC15 Ignite Presentation: Personas = Audiences from Informz on Vimeo.

I hope you enjoyed it. I’m available for birthdays, bar mitzvahs, and anniversary parties. Reasonable rates!

About the Author
Peter Nelson

Peter manages the Product Team at Informz. As Peter tells it, his team takes on the role of trustee of clients’ investments of money and time in their use of Informz. Peter’s team wants all users to get the most out of Informz that they can. Peter’s passion outside of work is music – especially jazz.