Some things you should never leave to luck…

Alex Mastrianni

…and your email strategy is one of them! If you don’t take time to create a plan surrounding an email campaign, you could be wasting your resources. You need to develop a plan of attack! Who are you sending the emails to? How often will you send? How can you measure the campaign’s success? In our latest vlog, eMarketing Advisor Sarah Russ shares why it’s important to develop an email marketing campaign strategy.

About the Author
Alex Mastrianni

As the Marketing Manager at Informz, Alex drives the development and implementation of our content marketing plan and marketing campaigns. Outside of work, Alex is a pop culture junkie, ice cream fanatic, and semi-pro vacation planner.