How to Manage Email Frequency

Alex Mastrianni

One of the most frequently asked questions of our Digital Marketing Strategists seems like it might be a simple one: am I sending too much email? The answer isn’t always a straight “yes” or “no,” — there are often several factors influencing frequency. But managing frequency is easier than ever with our strategists’ four-step frequency management plan, available now in our just-released guide, How to Manage Email Frequency.

The guide, which includes 2015 frequency benchmark data from our association clients, reports that nearly 72% of subscribers are sent 1-5 emails each month. Less than 30% of associations send more than five emails a month.

More frequency data, including open and click rates for each segment, is available in the guide in addition to:

  • A plan to identify data that indicates how your current sending practices are effecting engagement rates.
  • Tips for prioritizing messaging and acting as a gatekeeper for outgoing emails.
  • Automation’s role in determining the best sending cadence for your subscribers.

Download your copy of our free guide today!

how to manage frequency

About the Author
Alex Mastrianni

As the Marketing Manager at Informz, Alex drives the development and implementation of our content marketing plan and marketing campaigns. Outside of work, Alex is a pop culture junkie, ice cream fanatic, and semi-pro vacation planner.